KOREASCHOLAR

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422974
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.973-978
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We can be expected that the experience of damage caused by COVID-19 has had a negative impact on consumers' perceived quality of life. This study identifies factors that governments can positively impact the lives of consumers facing financial difficulties. We consider policy proposals to improve the quality of life of consumers at financial risk when situations like COVID-19 reoccur in the future

Keyword
COVID-19GritPassionConsumer well-being
Author
  • Heejung Park(Northern Michigan University, United States of America)
  • Annie Pei-I Yu(National Chung Cheng University, Taiwan)