KOREASCHOLAR

PAYMENT WITH BITCOIN? TAKE MY MONEY! HOW INNOVATIVE PAYMENT METHODS INFLUENCE CONSUMERS’ PURCHASE INTENTION

Stephan Traut
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422992
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1004-1009
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Innovative payment methods, such as Bitcoin, may exhibit effects on consumer behavior besides known pain of paying effects. This study sheds light on spillover effects of innovative payment methods by giving evidence for an increase of consumers’ purchase intention caused by payment method innovativeness and mediated by perceived store innovativeness.

Keyword
Payment methodInnovativeSpillover
Author
  • Stephan Traut(LMU Munich School of Management, Germany)