KOREASCHOLAR

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422994
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1015-1016
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Due to the rise of global environmental awareness and concerns, many journal articles related to “fashion sustainability” have been disseminated over the last 20 years. According to Google Search Trends (2010-2021), the number of searches for “sustainable fashion,” “fashion clothing” and “fast fashion” has increased since 2016, particularly “sustainable fashion.” Despite a substantial amount of published papers, many research studies are fragmented and disconnected due to their specific research objectives, focuses, and approaches (Tian et al., 2018). A systematic literature review can identify key research themes, trends, and developmental patterns while also illuminating the complexity of the subjects. This study has three overarching objectives: (1) to provide a comprehensive report of scholarly articles published from 2010 to 2021 focusing on fashion sustainability research, (2) to identify research trends in fashion and sustainability, and (3) to identify significant sustainable and non-sustainable attributes in clothing selection, evaluation, and consumption processes.

Author
  • Osmud Rahman(Toronto Metropolitan University, Canada)
  • Dingtao Hu(University, Canada)
  • Benjamin C.M. Fung(McGill University, Canada)