KOREASCHOLAR

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423111
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1032-1033
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Despite the orientation towards online retailing journey accelerated by the application of new-age technologies in the pandemic context, the role of the physical store still has a central role in luxury shopping in the digital omni-channel perspective. Digital technologies have increased their impact on consumers (Evanschitzky et al., 2020; Klaus & Zaichkowsky, 2020; Kaplan & Haenlein, 2020; Davenport et al, 2020; Huang and Rust, 2021a; Pantano et al, 2022). In today’s digital age, AI is one of the new-age technologies raising growing interest for their potential disruptive impact on marketing and retailing in different sectors (Forbes, 2022).

Keyword
Luxury Omnichannel retailingArtificial intelligenceLuxury in-store shopping Chinese millennials
Author
  • Serena Rovai(EXCELIA Business School, France)
  • Cecilia Pasquinelli(Università degli Studi Napoli Parthenope, Italy)
  • Camen Teh(Nottingham University Ningbo Campus, China)