KOREASCHOLAR

NEWS CONTENT ANALYSIS: THE DIFFERENCE BETWEEN AI AND HUMAN ANCHOR PROGRAMS

Lin Kim, Inyoung Chae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423115
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.1043
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

With the dramatic advance in artificial intelligence, the use of an AI anchor in the news industry is a subject of great interest. An AI anchor is a computer-generated news anchor that mimics the human voice, appearance, and facial expressions to present the news. As the focus of this study is to investigate how the news media utilize an AI anchor in the news program, the research questions are as follows: (1) What are the differences in news topics between AI and human anchors? (2) How does the viewership differ based on these topic choices, with a focus on the emotional impact?

Keyword
artificial intelligencenews content analysisAI news anchorsbroadcast news medianews marketing
Author
  • Lin Kim(SKK Business School, Sungkyunkwan University, Republic of Korea)
  • Inyoung Chae(SKK Business School, Sungkyunkwan University, Republic of Korea)