KOREASCHOLAR

EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC

Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Raffaele Donvito, Milena Vainieri, Gaetano Aiello
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423127
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1060-1061
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system.

Author
  • Sabina De Rosis(Sant'Anna School of Pisa, Italy)
  • Laura Grazzini(University of Florence, Italy)
  • Francesca Pennucci(Sant'Anna School of Pisa, Italy)
  • Raffaele Donvito(University of Florence, Italy)
  • Milena Vainieri(Sant'Anna School of Pisa, Italy)
  • Gaetano Aiello(Sant'Anna School, Italy)