KOREASCHOLAR

"HAVE YOU ENJOYED A MEAL SERVED BY A ROBOT?" - CONSUMERS' RESISTANCE TO THE USE OF ROBOTICS AND SERVICE AUTOMATION IN RESTAURANTS

Joanna Santiago, Flávio Tiago, Teresa Borges-Tiago
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423128
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.1062
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Technological breakthroughs, combined with the demographic challenges of an aging population and the aftermath of the COVID-19 pandemic, spur new business opportunities in the service robot industry. From a management perspective, these technologies are positively evaluated in terms of increasing productivity, new business opportunities, and financial benefits (Belanche et al., 2020). However, although automation and robotics have already gained attention in the tourism and hospitality industry, research on their use in restaurants and the customer's attitude toward these new service solutions is still limited (Berezina et al., 2019; Ivanov et al., 2019; Kuo et al., 2017).

Keyword
Service automationInnovation resistanceFunctional barriersPsychological barriersIntention to recommendBehavioral intention to use
Author
  • Joanna Santiago(ISEG-Lisbon School of Economics and Management, Portugal)
  • Flávio Tiago(University of the Azores, Portugal)
  • Teresa Borges-Tiago(University of the Azores, Portugal)