KOREASCHOLAR

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423654
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.1068
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper aims at analyzing, throughout an Italian and American cross-cultural study, one of the phenomena which is booming in the fashion luxury sector: the resale market. It is evident that Covid-19 has boosted a deep transformation, that the world of luxury was already going through: a) the increased relevance acquired by the experiential consumption; b) platforms that offer new forms of digitalized buying experiences; c) request for sustainability.

Keyword
Cross-cultural analysisHofstede ModelSecond Hand Luxury marketUSA-Italy comparisonAuthenticity
Author
  • Tiziano Vescovi(Ca' Foscari University of Venice, Italy)
  • Carlotta Berlin(Ca' Foscari University of Venice, Italy)