KOREASCHOLAR

DECOMPOSITION OF CONSUMER ACTUAL PURCHASE USING E-DISCOUNT THROUGH ONLINE FOOD DELIVERY SYSTEMS

Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/423660
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.1074
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper explores the relationships of various cognitive, attitudinal, and behavioural responses of e-discount sales promotion technique preferences consumers have when making purchases through online food delivery services (OFDS). This paper highlights new findings towards expanding e-discount and sales promotion literature and thus provide relevant implications.

Keyword
E-discountSales promotionOnline food delivery services (OFDS)Actual Purchase
Author
  • Teck Weng Jee(Swinburne University of Technology Sarawak Campus, Malaysia)
  • Lisa Lee Hua Ngui(Swinburne University of Technology Sarawak Campus, Malaysia)
  • Wan Yi Chao(Swinburne University of Technology Sarawak Campus, Malaysia)
  • Sarah Supahan(Swinburne University of Technology Sarawak Campus, Malaysia)