KOREASCHOLAR

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/424655
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1102-1123
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Food waste is a major sustainable development problem in the world, and the promotion of ugly food may help address this issue. According to cue utilization theory and the VAB model, the primary purpose of this research is to investigate the role of green packaging in ugly food with multiple internal and external cues. A conceptual model with eight hypotheses are proposed. Conclusion, contributions of study and research limitations are finally shown.

Keyword
Sustainable packagingGreen packagingEco-friendly packagingUgly foodSuboptimal foodFood wasteCue utilization theory
Author
  • Minh Ngoc Nguyen(Kyung Hee University, Republic of Korea)
  • Antonio Lau(Kyung Hee University, Republic of Korea)