KOREASCHOLAR

In recent years, young Chinese consumers have become more favorably inclined toward products relating to traditional culture. Therefore, this study aimed to develop a textile design that incorporates traditional Chinese patterns and cultural symbolism that will appeal to consumers from the MZ generation (millennials and Generation Z). Through a literature search for traditional Chinese patterns and symbols regarded as auspicious, our design concept and motives were established. We selected peony, lotus, and frog motifs as representative of a “wealth and eternal prosperity” design theme. In textile design work 1, we used hand drawing and watercolor techniques, color transformation with Adobe Photoshop, and colorway and end-use 3D simulation with TexPro. The 3D simulation work suggests that this textile pattern is suitable for women’s outerwear, mufflers, and tote bags. Textile design work 2 conveyed the ‘wealth and eternal prosperity’ design theme and had a graceful mood that embodied the nobility of the lotus flower whilst also encompassing the symbolism of money and status. The end design is a modern reinterpretation of traditional Chinese patterns and motifs. As such, it is hoped that it will satisfy the needs of young consumers for cultural values yet offer a unique new aesthetic distinct from existing textile designs. These qualities can be expected to enhance the competitive market value of textiles bearing this design.

I.􀀃 Introduction
II.􀀃 Review􀀃 of􀀃 Literature
    1.􀀎Symbolism􀀎in􀀎Chinese􀀎art􀀎and􀀎classification􀀎of􀀎traditional􀀎 Chinese􀀎 patterns
    2.􀀎Symbolic􀀎meaning􀀎and􀀎formative􀀎characteristics􀀎of􀀎 patterns
III.􀀃 Research􀀃 Method
IV.􀀃 Result􀀃 of􀀃 Textile􀀃 Design
    1.􀀎 Textile􀀎 design􀀎 work􀀎 1
    2.􀀎 Textile􀀎 design􀀎 work􀀎 2􀀎
V.􀀃 Conclusion

• Xinyue Qi(Master’s Course, Dept. of Textile & Fashion Design, Graduate School of Kyung Hee University, Korea) | 척흔월 (경희대학교 일반대학원 텍스타일․패션디자인학과 석사과정)
• Chil Soon Kim(Professor, Dept. of Textile and Clothing Design, Kyung Hee University, Korea) | 김칠순 (경희대학교 의류디자인학과 교수) Corresponding author
• Chai Young Lee(Lecturer, Dept. of Textile and Clothing Design, Kyung Hee University, Korea) | 이채영 (경희대학교 의류디자인학과 강사)