KOREASCHOLAR

The aim of this study was to analyze the design characteristics of Chinese fashion designer Feng Chen Wang and interpret their implicit meaning from a neo-deconstruction perspective. A review of domestic and foreign literature, outlined the development of deconstruction and neo-deconstruction, with neo-deconstruction’s aesthetic features termed ‘traditional fusion’, ‘positive playfulness’, ‘open communication’, and ‘multiple inclusiveness’. These features informed an analysis of Feng Chen Wang’s fashion design. Four key findings emerged. First, ‘traditional fusion’ combines traditional Chinese colors, items, handicrafts, and patterns with modern design to break down boundaries between past and modern, tradition and fashion. Second, ‘positive playfulness’ promotes creativity and fun, using bright colors, exaggerated accessories, and playing withthe composition of traditional clothes to create a positive atmosphere. Third, ‘open communication’ emphasizes design that combines practicality and creativity in response to consumer needs, incorporating the thoughts arising from individual experiences and interest in social phenomena. Fourth, ‘multiple inclusiveness’ breaks down boundaries of sexuality, hierarchy, and body shape, embracing various ideas of beauty and respecting uniqueness through design that are seen as available to all. Using a neo-deconstruction perspective, Feng Chen Wang provides novel product planning ideas for Chinese fashion brands and reflects the values and meaning of modern design pursued by contemporary Chinese designers.

I.􀀃 Introduction
Ⅱ.􀀃 Background
    1.􀀎 Deconstructive􀀎 fashion
    2.􀀎 Characteristics􀀎 of􀀎 neo-deconstruction􀀎 fashion
Ⅲ.􀀃 The􀀃 Characteristics􀀃 of􀀃Neo-deconstructionism􀀃 in􀀃Feng􀀃 Chen􀀃 Wang’s􀀃 Fashion􀀃 Design
    1.􀀎 Positive􀀎 playfulness
    2.􀀎 Traditional􀀎 convergence
    3.􀀎 Multiple􀀎 inclusiveness
    4.􀀎 Open􀀎 communication
Ⅳ.􀀃 Conclusion

• 이연희(한양대학교 의류학과 휴먼테크융합전공 교수) | Younhee Lee (Professor, Major in Human-Tech Convergence, Dept. of Clothing & Textiles, Hanyang University, Korea) Corresponding author
• 임안나(한양대학교 의류학과 휴먼테크융합전공 박사과정) | Anna Ren (Doctoral Course, Major in Human-Tech Convergence, Dept. of Clothing & Textiles, Hanyang University, Korea)