KOREASCHOLAR

Although interest in eco-friendly fashion products is increasing among scholars and industry leaders, the concept of eco-friendly products remains unclear, preventing consistent assessment of which fashion products are eco-friendly. This study conducted a content analysis of eco-friendly product information from 87 domestic and 102 foreign brands to reveal key standards for categorizing eco-friendly fashion products. Product characteristic information was coded according to the four material-based standards (i.e., organic material, regenerative material, alternative material, and sustainably produced/upcycled material). Consistency between coders was confirmed by Cohen’s kappa. In results, eco-friendly fashion products are categorized by four material-based standards and two certification standards (i.e., certified, not certified). Among the four material-based categories, the greatest number of domestic and foreign companies produced eco-friendly products that were classified as the regenerative material group. In addition, companies acquired eco-friendly certifications related to the use of organic, regenerative, and alternative materials. The greatest number of eco-friendly material brands used for eco-friendly fashion products belonged to the regenerative material group. Based on the study results, a typology of eco-friendly products was suggested. This typology can benefit practitioners and academics by highlighting a need for classification system for the eco-friendly fashion products, as well as by providing insight into the categorization of eco-friendly fashion products.

I. Introduction
II. Background
    1. Concepts of eco-friendly fashion products
    2. Classification of eco-friendly fashion products
    3. Certification of eco-friendly products
Ⅲ. Methods
    1. Research problems
    2. Data collection and analysis
Ⅳ. Results
    1. Categorization of eco-frinedly fashion products
    2. Certification of eco-friendly fashion products
    3. Eco-friendly material brands used for fashion products
    4. A base of the typology of eco-friendly fashion products
Ⅴ. Conclusion
References

• Eunah Yoh(Professor, Dept. of Fashion Marketing, Keimyung University, Korea) | 여은아 (계명대학교 패션마케팅학과 교수) Corresponding author