KOREASCHOLAR

Traditional culture contributes to the diversification of modern fashion design and the inheritance of local cultural identity. This study aims to identify the characteristics of traditional handicrafts reflected in modern fashion design in India. For this purpose, it focused on Sabyasachi Mukherjee, Manish Malhotra, and Ritu Kumar, who are currently leading the Indian fashion design field. The methodology involved conducting literature research and analyzing case studies. In the literature, the techniques of Indian traditional crafts such as embroidery, dyeing, and weaving were examined and five design elements of traditional crafts were defined. Through content analysis of 30 images from the three designers’ Instagram accounts, the design characteristics of traditional handicrafts expressed in contemporary Indian fashion design were derived: cultural inheritance using traditional Indian clothing items, traditional materials and practices applied to contemporary clothing, craftsmanship that artistically improves complex details using embroidery techniques, various combinations based on the traditional meaning of colors, and narrative expression using patterns containing India’s cultural identity. Incorporating these traditional handicrafts into fashion design, closely linked to everyday life, aids in conveying and enhancing their significance. The cases demonstrate the successful integration of conservation into contemporary fashion design. This study sheds light on the application of traditional culture in modern fashion design.

I. Introduction
II. Literature Review
    1. Traditional handicraft
    2. Indian traditional handicrafts in the perspective of sustainability
    3. Design factors and characteristics of Indian traditional handicraft
III. Method
    1. Research method and procedures
    2. Contemporary Indian fashion designers
IV. Analysis and Result
    1. Cultural inheritance using traditional Indian clothing items
    2. Traditional materials and practices applied to contemporary clothing
    3. Craftsmanship that artistically improves complex details using embroidery techniques
    4. Various combinations based on the traditional meaning of colors
    5. Narrative expression using patterns containing India’s cultural identity
V. Conclusion
References

• Maurya Anudhairya Ramnath(Master’s Course, Interdisciplinary Program in Senior Human Ecology, Changwon National University, Korea)
• Se Jin Kim(Associate Professor, Interdisciplinary Program in Senior Human Ecology, Changwon National University, Korea) Corresponding author