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DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434400
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.3-10
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury fashionSustainabilityDiversity representationSelf-congruityBrand equityPurchase intention
Author
  • Sana Rehmat(University of Milan Bicocca)
  • Alice Mazzucchelli(University of Milan Bicocca)
  • Nadia Olivero(University of Milan Bicocca)