KOREASCHOLAR

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434401
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.11
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIEEGEye trackerSustainabilityPsychological impact
Author
  • Eunju Ko(Yonsei University)
  • Neulonbit Oh(Yonsei University)