KOREASCHOLAR

SUSTAINABLE LUXURY: NAVIGATING THE INTERPLAY OF ENVIRONMENTAL VALUES AND PRESTIGE IN CONSUMER CHOICES

Jaehun Kim, Alina Kim, Jong-Kuk Shin

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434402

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.12-15

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Pro-environmental self-identity Luxury brand Self-expression Selfpresentation Prestige Value Intentions to pay a premium price Sustainability

Author

Jong-Kuk Shin(South Korea, Pusan National University)
Alina Kim(South Korea, Pusan National University)
Jaehun Kim(South Korea, Changwon National University)