KOREASCHOLAR

WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE

Mark Cleveland, Carly Yuan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434403
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.16-17
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Conspicuous consumptionMotivationsScale developmentCulture
Author
  • Mark Cleveland(University of Western Ontario, Canada)
  • Carly Yuan(University of Western Ontario, Canada)