KOREASCHOLAR

A SYSTEMATIC REVIEW OF THE IMPACT OF SECONDARY MARKETS ON BRANDS IN THE LUXURY INDUSTRY

Keisuke Okahara, Shin’ya Nagasawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434404
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.18-22
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand equitySecond-handSecondary marketLuxury brand
Author
  • Shin’ya Nagasawa(Waseda Univeristy)
  • Keisuke Okahara(Waseda University)