KOREASCHOLAR

CRYPTOCURRENCY AND BLOCKCHAIN RESHAPING THE DYNAMICS OF ITALIAN FOOTBALL

Alessandro Siviero, Andrea Moneta, Anna Claudia Pellicelli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434408
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.27-31
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
BlockchainFan engagementSerie ABlockchain technologyFan tokensItalian serie ACryptocurrencyExperiential economyNFTsSports sponsorship
Author
  • Alessandro Siviero(University of Applied Sciences of Southern Switzerland)
  • Andrea Moneta(Università Cattolica del Sacro Cuore)
  • Anna Claudia Pellicelli(Università degli Studi di Torino)