KOREASCHOLAR

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434410
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.34-38
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial intelligenceMarketingAfrican fashion industryMarketing technologiesSustainable development goals
Author
  • Morolake Dairo(Manchester Metropolitan University)
  • Sharon Nunoo(Manchester Metropolitan University)
  • Ijeoma Onwumere(Manchester Metropolitan University)
  • Ruofei Chen(Manchester Metropolitan University)