KOREASCHOLAR

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434413
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.45
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ArtificationLuxury marketingExperiential luxuryBrand reputationBrand heritageCustomer experience
Author
  • Amalia Nangeroni(IULM University, Milan)