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EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
Minjung Cho, Eunju Ko
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434419
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.64
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Fashion destination experience
City brand equity
e-WOM
Visit intention
Fashion week
Author
Minjung Cho(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)