KOREASCHOLAR

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434419
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.64
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Minjung Cho(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)