KOREASCHOLAR

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434420
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.65-69
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury fashion brandsFashion hospitality servicesLuxury brand extensionsHospitality industry
Author
  • Natalia Luque-Zequeira(University of Navarra, ISEM Fashion Business School, University of Navarra)
  • Marta Torregrosa Puig(University of Navarra, School of Communication, University of Navarra)
  • Patricia San Miguel(University of Navarra, School of Communication, ISEM Fashion Business School, University of Navarra)