KOREASCHOLAR

CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

Michela Matarazzo, Silvia Ranfagni, Simone Guercini
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434422
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.71-75
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FemvertisingCelebrity marketingSustainabilityYouTube
Author
  • Michela Matarazzo(Marconi University of Rome)
  • Silvia Ranfagni(University of Florence)
  • Simone Guercini(University of Florence)