KOREASCHOLAR

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434424
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.77-79
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Kyung Hoon Kim(Changwon National University)
  • Hakil Moon(United States Eastern Michigan University)
  • Eunju Ko(Yonsei University)
  • Kanghyeon Shin(Changwon National Univeristy)
  • Kyohong Jin(Changwon National Univeristy)
  • Miyea Kim(Changwon National Univeristy)
  • Qi Jiang(Changwon National Univeristy)