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CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434424
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.77-79
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Advertisement
Consumer emotional response
Luxury brand
Sustainability
AI image analysis
Author
Kyung Hoon Kim(Changwon National University)
Hakil Moon(United States Eastern Michigan University)
Eunju Ko(Yonsei University)
Kanghyeon Shin(Changwon National Univeristy)
Kyohong Jin(Changwon National Univeristy)
Miyea Kim(Changwon National Univeristy)
Qi Jiang(Changwon National Univeristy)