KOREASCHOLAR

STRATEGIC UNDERSTANDING OF AFFORDABLE LUXURY CONSUMPTION: FOCUSING ON SELF-MANAGEMENT AND IMPRESSION MANAGEMENT TOOLS

Hyukjin Jung, Hanku Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434426
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.86
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Affordable luxuryImpression managementSelf-managementConsumption of luxury
Author
  • Hyukjin Jung(Kyungpook National University)
  • Hanku Kim(Kyungpook National University)