KOREASCHOLAR

DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

Nina Van Volkinburg, Alex Thompson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434427
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.87-91
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service dominant logicValue co-creationValue destructionInfluencers
Author
  • Nina Van Volkinburg(London College of Fashion, United Kingdom)
  • Alex Thompson(University of Exeter, United Kingdom)