KOREASCHOLAR

HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT

Huimin Xu, Juran Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434428
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.92
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand-related UGCVirtual brand experienceLuxury brandPurchase intention
Author
  • Juran Kim(Jeonju University)
  • Huimin Xu(Jeonju University)