KOREASCHOLAR

FASHION AND WAR: A NETNOGRAPHIC STUDY OF UNIQLO’S CRISIS ON INSTAGRAM

Gabriela Ambás, Paula Gárgoles
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434430
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.94
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashioncorporate activismRussiaUkraineUniqlosocial mediaboycott
Author
  • Gabriela Ambás(Universidad Panamericana, México and Universidad de Navarra)
  • Paula Gárgoles(Universidad Panamericana)