KOREASCHOLAR

THE INFLUENCER EMPLOYEE. A NEW ROLE FOR FASHION COMPANIES

Rocío Elízaga, Teresa Sádaba, Pedro Mir, Patricia SanMiguel
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434431
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.95-96
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Employees ambassadors influenceInfluencer employeeInternal marketing
Author
  • Rocío Elízaga(ISEM Fashion Business School)
  • Teresa Sádaba(ISEM Fashion Business School)
  • Pedro Mir(ISEM Fashion Business School)
  • Patricia SanMiguel(ISEM Fashion Business School)