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TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS

Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo, Sara Diodati
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434433
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.98-101
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fitness industryTechnology adoptionTechnology acceptance modelAIDigitalization
Author
  • Lawrence Cabrera(University of Milan)
  • Riccardo Rialti(University of Siena)
  • Lamberto Zollo(University of Milan)
  • Sara Diodati(University of Milan)