KOREASCHOLAR

WHY PEOPLE WATCH THROUGH LIVE STREAMING? DETERMINANTS OF DEMAND FOR LIVE STREAMING

Yeayoung Noh, Junsang Ahn, Kihan Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434435
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.103
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Live streamingDeterminants of demandUncertaintyFIFA World Cup Qatar
Author
  • Kihan Kim(Seoul National University)
  • Junsang Ahn(Kyungil University)
  • Yeayoung Noh(Seoul National University)