KOREASCHOLAR

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

Mayuko Nishii

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434436

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.104

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Anthropomorphic design Luxury brand Familiarity First line Second line

Author

Mayuko Nishii(Graduate School of International Management Aoyama Gakuin University)