KOREASCHOLAR

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434437

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.105-106

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Cancel culture Consumer behavior Luxury fashion Electronic word of mouth

Author

Marina Droga Pitanga Landulpho(Fundação Getulio Vargas (FGV))
Viviane Moura R. Ferreira(Fundação Getulio Vargas (FGV))