KOREASCHOLAR

DIGITALIZATION OF LUXURY BRANDING: COCREATION WITH DATA-FIED CONSUMERS

Juanjuan Wu, University of Minnesota
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434438
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.107-108
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandingData-fied consumerDigital communicationsPromotionsthe unified reactions
Author
  • Juanjuan Wu
  • University of Minnesota