KOREASCHOLAR

THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING

Jessica Weeks, Moumita Gyomlai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434439
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.109
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandGeneration ZLuxury packagingPost-purchase behavior
Author
  • Jessica Weeks(Ohio University)
  • Moumita Gyomlai(Ohio University)