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CONDITIONS FOR HIGH PRICES FOR LUXURY WATCHES IN THE SECONDARY MARKET: QUALITATIVE COMPARATIVE ANALYSIS (QCA)

Keisuke Okahara, Daisuke Horiuchi, Shin'Ya Nagasawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434440
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.110-114
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandSecond-handSecondary marketBrand equityQCA
Author
  • Shin'Ya Nagasawa(Waseda University)
  • Daisuke Horiuchi(C's factory)
  • Keisuke Okahara(Waseda University)