KOREASCHOLAR

ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434443
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.117-121
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Implicit attitudesEthical consumptionPsychometrics
Author
  • Brandon Reich(Portland State University)
  • Hong Yuan(Florida Atlantic University)
  • Lamberto Zollo(University of Milan)
  • Riccardo Rialti(University of Milan)