KOREASCHOLAR

BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA

Monica Khanna, Udo Wagner, Avipsha Thakur
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434450
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.139-140
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable fashionValue chainTextile heritage renaissanceNiche marketPremium pricing
Author
  • Monica Khanna(Somaiya Vidyavihar University)
  • Udo Wagner(University of Vienna)
  • Avipsha Thakur(Bunavat)