KOREASCHOLAR

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434451
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.141-143
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
BlockchainSustainabilityFashionDigitalizationBlockchain-enabled sustainability
Author
  • Lamberto Zollo(Università degli Studi di Milano)
  • Riccardo Rialti(Università degli Studi di Siena)
  • Lawrence Cabrera(Università degli Studi di Firenze)
  • Sara Diodati(Università degli Studi di Milano)