KOREASCHOLAR

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434455
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.148
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social mediaHappinessCustomer satisfactionComplaint managementSentiment analysis
Author
  • Maryam El Oraiby(Kadir Has University)
  • Abdullah Önden(Yalova University)
  • Ezgi Merdin-Uygur(Brunel University London)
  • Meltem Kiygi-Calli(Kadir Has University)