KOREASCHOLAR

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434457
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.155
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer experienceLuxury brandFantasyPromotion
Author
  • Gina Tran(Florida Gulf Coast University)
  • Khaled Aboulnasr(Florida Gulf Coast University)