KOREASCHOLAR

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434458

Download

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.156

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Social media Influencer Social cause Semantic network analysis Communication

Author

Angie Lee(Auburn University)
Te-Lin Doreen Chung(Iowa State University)
Olivia Johnson(University of Houston)