KOREASCHOLAR

LOCALIZING SUSTAINABILITY MESSAGING IN CHINA: A TRIANGULAR ANALYSIS OF STAKEHOLDERS’ PERSPECTIVES

Esterina Nervino, Sabine Chrétien-Ichikawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434459
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.157-161
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SustainabilityBrandingLuxuryChinaNarrative
Author
  • Esterina Nervino(City University of Hong Kong)
  • Sabine Chrétien-Ichikawa(ESSCA)