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CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434460
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.162
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AdvertisingAnti-consumptionConsumer attitudesFashionConsumer motivations
Author
  • Paula Gargoles(Panamerican University)
  • Patricia Sanmiguel(University of Navarra)
  • Isabel Garcia-Hiljding(UDIT University of Design)
  • Mariana Garduño(Panamerican University)