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SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434461
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.163-168
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury fashion brandEnvironmental sustainabilityInformation objectivity and authenticityInformation providerPerceived brand luxury
Author
  • Yuri Lee(Seoul National University)
  • Younjin Lee(Seoul National University)
  • Youngho Sim(Seoul National University)
  • Yujeong Won(Seoul National University)