KOREASCHOLAR

THE DESIRE TO KNOW: GEN Z’S TRANSPARENCY REQUIREMENTS IN FASHION E-COMMERCE

Helena Stroetmann, Tina Weber, Marcus Adam

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434462

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.169-178

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Sustainability Transparency E-commerce Attitude-behavior-gap

Author

Helena Stroetmann(TEXOVERSUM Reutlingen University)
Tina Weber(TEXOVERSUM Reutlingen University)
Marcus Adam(TEXOVERSUM Reutlingen University)