KOREASCHOLAR

DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S

Liezel McDougall, Lorna Truter, Marike Venter de Villiers
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434466
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.208-211
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial intelligenceBusiness modelSMEConsumer luxury
Author
  • Liezel McDougall(UNISA)
  • Lorna Truter(UNISA)
  • Marike Venter de Villiers(University of the Witwatersrand)