KOREASCHOLAR

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434467

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.212

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Electronic word of mouth Social media Luxury brands Brand equity Social return Social self-esteem Conspicuous consumption

Author

Beatriz Casais(University of Minho)
Ana Maria Soares(University of Minho)
Mafalda Abreu(University of Minho)
Doina Lungu(University of Minho)
Jorge Rodrigues(University of Minho)